How can people be silly enough to think they can learn to be creative. You cannot teach people to create great masterpieces of literary art any more than you can teach an animal to paint great paintings. You are like one of those people who gets a duck to paint and then sells the paintings to the critics.
It's an interesting view, and one that is widely held, so let's comment on it. But don't listen to me. Let's consider the words of one of the great masters of modern writing, Tom Stoppard: